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RHINOSHIELD — Clear Day

Using DNA as the core visual language, this project transforms the fundamental concept of genetics into motion imagery. Through the intertwining, flowing, morphing, and recombination of DNA structures, each phone case develops its own unique visual identity. The interplay of movement and rhythm highlights the transparency, purity, and diverse personalities of the Clear Series.

以「DNA」作為核心視覺語言,將純粹的基因概念轉化為動態影像。透過 DNA 的交織、流動與變形重組,延伸出各款手機殼獨有的視覺基因,在動態與節奏的變化之間,呈現 Clear 系列透明、純淨的產品本質與多元個性

Teaser Video

The teaser highlights visual tension and pacing. Pure DNA intertwines, instantly igniting the unique genes of each case for a quick preview of the series.

前導影片強調視覺張力與節奏,純淨 DNA 互相交織變換,瞬間激發各款手機殼的獨特基因,快速預覽全系列專屬特色,建立新品發布的期待感。

Main Video

The main film transforms "pure DNA" into a symbol of the clear case, showcasing its flawless and pristine nature. Through various DNA transformations corresponding to different models, we imbue each phone case with its own unique style and characteristics.

主要影片將「純淨 DNA」化作透明殼的象徵,展現其純粹無瑕的本質。藉由不同的 DNA 變化對應不同產品款式,賦予每一款手機殼獨一無二的風格與特質。

RHINOSHIELD — Clear Day 視覺 — 04
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Project information
Credit

Client| RHINOSHIELD 犀牛盾

Director| 高明碩 Ming-Shuo Kao

Art Director| 林佳叡 Gary Lin

Story & 2D Design| 林斯婷 Dora Lin

Previz| 廖伯豪 Ben Liao

3D Design| 林俊德 Jude Lin、廖伯豪 Ben Liao、鄭盛文 Mos Zheng、盧大任 Lucas、林佳叡 Gary Lin

Music & Sound| 張峻龍 Jyun-Long Jhang

Discipline
Art Direction, Brand Video, Commercial
Year
2026